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Business Impact

Four Winds: Optimas Gold Winner for Business Impact

For its efforts to use its robust Visual Communications Network as an engagement tool, Four Winds Interactive is the 2016 Optimas Award Gold winner for Business Impact.

four-winds-logo-copyFor over a decade, Four Winds Interactive has worked its way into an industry leader for enterprise visual communications software. The visual leader in digital business, Four Winds engages customers and employees with the right information, on the right screen, all from a single platform.

But it wasn’t easy getting there.

Climbing turnover and troubling engagement scores among its employees caught the attention of senior managers. Discovering that 87 percent of engaged employees are less likely to leave an organization, engagement became a top priority for the executive, talent management and human resources teams.

The company created an engagement committee while forming focus groups to help employees get more involved in programs such as peer recognition, community engagement opportunities and wellness. The catch, however, was finding the right way to roll out the new initiatives.

Realizing that email was not the right vehicle for the job, Four Winds invested in its own internal Visual Communication Network, placing digital signs above every possible pod, every desk, in every major conference room — basically anywhere that employees congregated.

wf_1116_optimas_button_300pxBy simply looking up, employees were now aware of everything from calls to join company-sponsored yoga or cross-fit classes, to upcoming events and even information about fellow co-workers being recognized for a job well done.

In just one, year Four Winds slashed turnover in half, saving more than $2 million annually. Using roughly one sign per eight employees, the average cost per month split between departments was $3,700, which included the signs, hardware, software and services to set them up and create content.

Having kicked off the initiative in mid-2014, the program is still active today. The workplace at Four Winds depends on visual communication to keep people informed, motivated and engaged. The company has plans to improve upon it for as long as they are offering the same solutions to clients.

For its efforts to use its robust Visual Communications Network as an engagement tool, Four Winds Interactive is the 2016 Optimas Award Gold winner for Business Impact.

Read about the rest of our 2016 Optimas Winners.

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