Google Taps Hire Authority to Step Into Lucrative Recruiting Market

Its new app, Google Hire, aims to help small and medium-sized businesses improve their hiring process.
Google Hire

Google Hire’s aim is to give businesses the ability to manage their hiring process holistically, from communication to application, feedback and decision-making.

Not content with its recent foray into job boards, Google is launching another venture aimed at the $200 billion market for recruiting and hiring workers.

The Silicon Valley-based tech giant announced July 18 the launch of Google Hire, its new app to help small and medium-sized businesses manage their hiring process. The move comes on the heels of the company’s May announcement of Google for Jobs, its new search functionality for jobs.

Businesses can use the Hire app to communicate with job candidates and internal hiring managers, schedule interviews, track and maintain relationships with candidates, share feedback from hiring managers and analyze recruiting data.

Google Hire is only available to business users of G Suite, Google’s integrated suite of products that includes Gmail, Calendar, Google Docs and Sheets for document creation and management, cloud storage tool Google Drive and video conferencing with Google Hangouts.

According to company figures, more than 3 million businesses use G Suite although Hire is only available to businesses with fewer than 1,000 employees. Businesses of that size have a different set of hiring needs than larger enterprises, said Dmitri Krakovsky, a vice president at Google.

“Small businesses don’t have deep pockets,” he said. “We wanted to level the playing field for them.”

Krakovsky said the goal of Google Hire, which has been the result of more than six months of talking to customers, is to give businesses the ability to manage their hiring process holistically, from communication to application, feedback and decision-making.

“The app’s integration with G Suite enables us to quickly access all candidate communications in one place, efficiently schedule interviews and collaborate to reach a hiring decision quickly,” said Jessica Adams, vice president of human resources at Brad’s Deals, an online price comparison site, in a Google press release.

Please also read: Google Takes a New Career Path With Google for Jobs

Krakovsky declined to offer estimates of how many customers Google aims to sign up for Hire, instead saying he sees tremendous need in the market. The cost for using Hire will be based on company size.

The announcement marks another entry by a tech giant looking to cash in on the employer market. In October 2016, Facebook announced the availability of Workplace by Facebook, its proprietary enterprise communication and collaboration tool. Microsoft completed its acquisition of LinkedIn late last year and has begun to integrate LinkedIn features and data into its services. Rumors have also swirled for months that Amazon is considering acquisition of workplace collaboration tool Slack, recently valued at $9 billion.

“Every business around the world needs to hire people, so the market for recruitment automation and management systems is enormous,” said Josh Bersin, principal and founder of Bersin by Deloitte, in a Google press release. “Google Hire has the potential to dramatically simplify and integrate the recruiting process, offering employers a new integrated option to manage the complex process of sourcing, recruiting and hiring.”

Mike Prokopeak is Workforce’s editor in chief. Comment below or email editors@workforce.com.

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