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Monster Inks Job Board Pact With New York Times

February 14, 2007
Related Topics: Growth, Mergers and Acquisitions, Latest News
 Just when the frenzy of inter-media partnerships between job boards and newspapers seemed to be slowing, Monster Worldwide and the New York Times Co. revealed a new strategic alliance.

Under the deal, announced Wednesday, February 14, Monster and NYT in March will launch co-branded sites for 19 of the publishing giant’s newspaper Web sites, including The New York Times, The Boston Globe, the Worcester Telegram & Gazette and other newspapers in the Southeast and California. Terms of the agreement were not disclosed.

“This new relationship between Monster and the New York Times Co. combines two world-class brands to jointly deliver greater value for both career-seeking consumers and for employers seeking talent,” said William Pastore, president and CEO of Monster Worldwide.

The New York Times Co. is part of a consortium of companies that in 2005 invested $5 million in job aggregator, which provides job search capabilities for several of NYT’s media properties, including and the New York Times Job Market. Paul Forster, CEO of Stamford, Connecticut-based, says he expects the firm to continue offering search capabilities for some NYT properties.

Monster has pursued a strategy to soften its big-brand name by partnering with newspapers that offer a local flavor and provide more targeted online content to clients. Monster has created alliances with a variety of media companies, gaining access to 60 daily newspapers and eight television properties throughout the country.

The alliance with NYT is slated to become a market force in many of the regions where the co-branded sites will be launched, according to Monster. The NYT newspapers hold leading positions in their markets, and Monster has a well-established brand presence, according to the job board.

Gina Ruiz

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