Under the deal, announced Wednesday, February 14, Monster and NYT in March will launch co-branded sites for 19 of the publishing giant’s newspaper Web sites, including The New York Times, The Boston Globe, the Worcester Telegram & Gazette and other newspapers in the Southeast and
“This new relationship between Monster and the New York Times Co. combines two world-class brands to jointly deliver greater value for both career-seeking consumers and for employers seeking talent,” said William Pastore, president and CEO of Monster Worldwide.
The New York Times Co. is part of a consortium of companies that in 2005 invested $5 million in job aggregator Indeed.com, which provides job search capabilities for several of NYT’s media properties, including Boston.com and the New York Times Job Market. Paul Forster, CEO of Stamford, Connecticut-based Indeed.com, says he expects the firm to continue offering search capabilities for some NYT properties.
Monster has pursued a strategy to soften its big-brand name by partnering with newspapers that offer a local flavor and provide more targeted online content to clients. Monster has created alliances with a variety of media companies, gaining access to 60 daily newspapers and eight television properties throughout the country.
The alliance with NYT is slated to become a market force in many of the regions where the co-branded sites will be launched, according to Monster. The NYT newspapers hold leading positions in their markets, and Monster has a well-established brand presence, according to the job board.