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Monster Inks Deal With Owner of 93 Daily Newspapers

May 21, 2007
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Rumors may be circulating about a takeover deal, but Monster Worldwide seems to be focused on its strategic vision of extending market reach by aligning itself with diverse media outlets.

This time, the job board is joining forces with Community Newspaper Holdings Inc., parent company of 93 daily newspapers. Monster and the Birmingham, Alabama-based company will be launching 80 co-branded career and recruitment sites that will be rolled out in the coming weeks.

“Monster’s alliance with CNHI helps make it easier than ever for local employers and job seekers in smaller markets to tap into Monster’s capabilities,” Monster North America president Doug Klinger said in a release. “This agreement builds upon Monster’s strategy of leveraging local media alliances to create new points of distribution for our services and strengthens our brand relevance among small to medium-sized businesses.”

Monster’s first inter-media alliance came in July 2006, when it joined forces with Philadelphia Media Holdings. Since that time, Monster has forged agreements with media companies representing more than 200 news publications and eight television properties. These alliances reach a daily circulation of about 7 million readers. Monster’s relationship with Community Newspaper Holdings will allow it to reach more than 1 million additional subscribers.

For its part, Community Newspaper Holdings will also derive certain benefits.

“The alliance with Monster will allow us to give recruitment advertisers and job seekers access to cutting-edge technology,” said Donna Barrett, president and CEO of Community Newspaper Holdings. “Employers already count on us to connect them with the most qualified employees in our communities, and Monster’s mastery of the online recruitment market will help us expand that relationship with our advertisers and readers.”

The announcement of the alliance coincides with the first day of Monster’s Executive Customer Forum, being held in Boston from May 21 to 23. The theme of this year’s conference is “Growing Your Knowledge Network.” It remains to be seen whether Monster will unveil any additional news.

Gina Ruiz

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