A Powerful Way to Increase Brand Awareness
The more your customers and potential customers know about your product - the stronger your brand recognition. By talking about "real world" uses and successes, you establish your product or service as a leader in the field. Best of all, you demonstrate how your product solves a problem.
The Case Study Package
A 1,000 to 1,5000-word article or "Case Study," written by you, demonstrating the effectiveness of your HR product or service.
Home page promotion and spotlight focus on your article. (In order for Workforce members to distinguish between sponsored and standard articles, all case studies are labeled as "Special Advertisement.") Promotion of your "Case Study" in the Workforce Week E-mail Newsletter.
Hot link in the article so customers can get more information.
Your product or service listing in Workforce Tools electronic reader service program.
ONE new case study published per month.
Sample Case Studies
See how other companies have taken advantage of this opportunity to promote their products and services. Go online to see these examples:
- Bernard Hodes Group
- Best! Software
- MacNeal Health Network
- Ultimate Software
- Cigna Dental
Case Study Guidelines
Introduction: The purpose of writing your article is to show how your product or service solves real- world HR programs. Therefore, the more complete your information, the better you demonstrate your product's benefits. The article, which will run between 1,000 to 1,5000 words, should focus on the four main areas outlined below: the problem, the solution, the implementation, and the results.
The HR Business Problem: What is the real HR business problem the company and the HR department are trying to solve? What are the quantifiable goals? What are the subjective measures of success? This section should run between five and 10 paragraphs. Be specific. For instance, if there is an absentee problem, identify the period of time, the rate of absenteeism, the costs and the causes.
The Solution: What options were considered in solving this HR business program? How did the HR decision-maker select this particular solution? How did it fit with the company's business objectives, culture and definition of the problem? What other criteria influenced the selection of this solution and the vendor who provided it?
Implementation: What were the steps required to implement the solution? Were there any obstacles, course corrections or mid-stream changes? Discussion of real-world issues lets your customers know you are flexible in working with your clients to ensure successful completion.
Real Impact: What was the outcome? How did your solution solve the HR business problem? How did the client measure success? What advice would the client have for others who face similar issues?
Conclusion: End with a concluding paragraph or two. This conclusion is a mirror of the introductory paragraph. There are no new themes or discussion threads
1. Send the article via E-mail or on disk in word processing software to: Todd Raphael, Online Editor, PO Box 2440, Costa Mesa, CA 92628. E-mail: firstname.lastname@example.org.
2. Include: Author's name with a 25-word biographic description and e-mail address; and your company's logo in a GIF or JEPG format with the URL of your Web site.
3. Editing: The article will be edited to conform to the style used for all Workforce.com articles. Content will not be altered. You will have the opportunity to review the material before it goes live.