For hiring managers, being knowledgeable about current regional and national ranges is key. Beyond dollars and cents, the money offered as part of a candidate's offer package tells them in a very tangible way that their work is valued.
Creative technical people view monetary compensation as a reflection of their artistic value. No artist wants their work to end up in the bargain basement. Offering competitive salaries will go a long way in defining a company as one of the "players" when hiring star talent.
SOURCE: eMedia Staffing, Portland, Maine, February 2000.