Environment: Creative technical professionals have a marked preference for aesthetically interesting environments. Workspaces that are creative and playful reinforce their creative identity and are a major recruiting factor. Some design firms who understand the recruiting value of environment are posting pictures of their hip offices online for perspective candidates to view.
Keeping up Appearances: Clutter and out-of-date furnishings send a negative impression that a corporate environment is not quite cutting edge. A hiring manager should try walking into their company or creative department with a "fresh" perspective. Do they LOOK successful, creative, and interesting?
SOURCE: eMedia Staffing, Portland, Maine, February 2000.