March 10, 2014
Rewards and incentive sites are multiplying on the Web. Some serve asfront-ends for firms that actively build programs for clients, usually usingcustomized Web sites and a full range of reporting and administration tools.Others operate as middlemen, providing tools for marketers to deliver on-linesolutions to their customers. A third category maintains Web-based directoriesof suppliers and products, as well as offering articles and other resourcesabout the industry. In many cases, these categories overlap, so it's a good ideato browse widely through these sites to get the big picture.
- Online incentive and reward applications using a Web-based platform withaccount management support and merchandising. Customized Web sites hostedfor clients for redemption of gifts and tools for program management andadministration, including an online catalog. The Bravanta Web site is aresource for award and incentive programs, products, and services.
- GiftCertificate Center
- Provider of gift certificates to the business and consumer markets.Specializes in certificates to business for corporate recognition, reward,and incentive programs. Its merger with Hallmark provides gift certificatesin conjunction with other Hallmark products and services through Hallmark'svarious business units.
- Provider of online gift certificates, corporate reward programs, anddigital gift-certificate enabling technology. Offers a universal giftcertificate which can be spent at a wide variety of Web sites.
- Offers a proprietary collection of online tools connecting marketers torewards suppliers. Connects marketers, promoters, and incentive companieswith online program-management tools. Provides Web-based incentive programsvia program-specific Web sites. Includes online rewards database enablingsuppliers to reach customers in the industry.
- A portal for supervisors, managers, and other HR professionals. One-stoponline shopping for workplace managers, and browsing for providers ofmerchandise and services to get a program or initiative off the ground.Offers performance improvement packages and services for design andimplementation of programs.
- Customized programs created with privately-labeled Web sites. Webdevelopment for sales incentives, customer loyalty, and employee motivationprograms.
- Delivers marketing technology and services including business, consumer,and employee loyalty programs, customized e-mail marketing and consultingservices.
- A provider of on-line sales force incentive programs. Offers Web-basedapplication for designing and running incentive-based contests for salesteams, designed to motivate salespeople and reward them for performance.