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Workforce Online E-mail List

June 3, 1999
Related Topics: Featured Article
Are you looking for Internet savvy HR professionals?

WHO is on the Workforce E-mail List?

Workforce online users who have registered at, the industry's most comprehensive and resourceful HR Web site. Each and every person on the list has opted to receive promotional e-mail. They're Internet savvy and eager for information on your HR products and services.

WHAT do you have to do to make this work?

ALL you have to do is provide Workforce with your promotional text. Workforce will format, program and broadcast your offer via the Internet for you.

WHEN should you take advantage of the Workforce Online E-mail List? Take your pick:

Here are some suggestions.

  1. Increase exposure of or launch your new product or service.
  2. Build your prospect database.
  3. Offer an invitation to your seminar or conference.
  4. Drive traffic to your Web site through the use of a hyperlink.
  5. Supplement your direct mail campaign.
  6. Promote your time-sensitive premium offer.
  7. Get electronic responses from your survey.
  8. Recruit the best and brightest before your competitors do.
  9. Prompt a call to action for your ad.
  10. Customize your promotional offer to HR Professionals via their preferred medium.

WHY should you take advantage of the Workforce Online E-mail List? Because you can.

Here's what Roy Schwelson of DM News says about e-mail marketing:

"Customer attitudes have changed dramatically, with targeted e-mail becoming a welcome addition to their electronic mailboxes...e-mail marketing will become a major direct marketing's real dollars and real profits." (DM News, December 21, 1998).

Workforce Online E-mail List

E-mail List: $440/M

51,798 Opt-in e-mail addresses

Function $10/M
State $10/M
Hotline $10/M
Need something else—Just ask!

General Rental Conditions:

1. Minimum order is 3,000 names.

2. Text should be provided at least 5 working days in advance for approval. It should be entirely in ASCII format and provided via e-mail or on 3 1/2 diskette as straight text (PC only) to Workforce Online.

3. Renters can direct responders by various methods:

  • Allow recipients to reply to the message through the service provider by simply hitting "reply".
  • Have recipients send an e-mail to a specific e-mail address other than the service provider's.
  • Direct recipients to visit a Web site for further information, qualification and follow up.
  • Instruct recipients to call an 800 number.

4. Pre-payment is required for all first-time Workforce list renters.

Contact Information:

Workforce Online E-mail List
245 Fischer Avenue B-2
Costa Mesa, CA 92626
Telephone: (714) 751-1883
Fax: (714) 751-4106

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