November 21, 2014
Don’t expect to find great candidates if your company’s idea of e-cruiting is adding an e-mail address to a traditional help-wanted ad, says Lou Adler, president of Tustin, California-based executive search and training company The Adler Group, and author of Hire With Your Head (John Wiley & Sons, 1998). Adler says companies and HR departments have to change the way they do business to keep up. The following are some of the key changes. Find these and more tips on e-cruiting in this month’s Workforce Extra and at Workforce Online.
- Speed counts.
- Ads are more important than résumés.
- Make sourcing and staffing a priority.
- Treat candidates as customers, not subordinates.
- Compelling ads will generate more traffic than typical ads.
Workforce, August 1999, Vol. 78, No. 8, p. 82.