December 10, 2013
What makes an effective presentation to the CEO? HR professionals sometimes make the mistake of thinking that they have to reinvent the presentation, according to Ed Dunn, corporate VP of HR for Benton Harbor, Michigan-based Whirlpool Corp. He and other experienced HR professionals suggest the following tips to improve your chances, whether your presentation is to the CEO or to a group of decision makers:
- Know the CEO.
- Know the business
- Keep everything in perspective.
- Anticipate questions.
- Keep it short, simple and direct.
Look at your presentation through the eyes of the president or CEO. Your boss may have had to sit through 50 other proposals before you enter the room. Although this proposal is important to you—and you believe it's important for your organization—the top executive may consider other things to be more important.
Try to figure out all the possible questions you might be asked during your presentation. Find out the answers and the possible implications of these answers. Be prepared to overcome negatives.
Personnel Journal, May 1993, Vol. 72, No. 5, p. 115.