People say that business is all about relationships, but the truth is that business is really all about communication. Communication is key to virtually every aspect of business—especially when it comes to dealing with customers. At the most fundamental level, gaining and retaining customers can’t happen without great communication. This is even more true in the era of globalization. Read this white paper to learn about how as geographic borders become porous and the world flattens, effective communication with customers across the globe becomes essential to success.