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More Mobile: Applying on the Go

While desktop computers are still the go-to platform for job searches, mobile technology isn’t far behind, according to a recent survey

August 25, 2014
Related Topics: The Latest, Recruitment, Technology, Talent Management, Workplace Culture
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Mobile Tech August 2014

With the ubiquity of mobile access, it’s more common than ever to look at job postings or manage one’s profile via a smartphone.

While desktop computers are still the go-to platform for job searches, mobile technology isn’t far behind, according to a recent survey of 4,000 job seekers by Beyond.com Inc., an online career network. Some 83 percent of respondents use a phone or tablet to search for jobs. More than half of job searchers will use a phone to find a job, but apply for the position on a computer. And 83 percent surveyed use a tablet to search for positions while watching television.

“It’s all to do with the younger generation, who’s very mobile,” said Claire Schooley, principal analyst at Forrester Research Inc. “Mobile devices are growing all the time. Having a mobile-optimized career site is almost a necessity today. As these things change and they become user-friendly, you certainly don’t want a 40-minute process.”

The trend hasn’t been lost on LinkedIn Corp. With almost half of the social media site’s members visiting on smartphones or tablets and about 44,000 of them applying for jobs daily via mobile devices, its new Job Search app will increase visibility and distribution for mobile users. Currently only available for iOS-equipped tablets and phones in the United States, users can perform location-based searches, see recommendations based on viewing history and track ongoing and recent job applications.

Not all employers are adequately prepared for mobile job seekers, however. According to LinkedIn’s statistics, only 13 percent of recruitment leaders invested enough in mobile-friendly recruiting, and 20 percent have a mobile-optimized career site. A recent study from consultancy Towers Watson & Co. found an increase in HR technology spending on a global scale, as well as greater adoption of mobile HR technology.

Luke Siuty is a Workforce editorial intern. Comment below or email editors@workforce.com. Follow Siuty on Twitter at @LukeShooty.

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