Real HR: Patagonia’s mission statement declares that "Patagonia exists to use business to inspire and implement solutions to the environmental crisis."
The company donates 1% of sales to environmental causes; the funds average about $1.3 million annually.
It also sponsors an annual three-day conference to teach environmentalists to become activists.
In turn, HR supports that mission by hiring outdoor enthusiasts and then working to create a culture in which they can enjoy the environment.
Real Impact: Patagonia’s HR staff has honed its selection process to recruit and hire enthusiasts with an expertise in the activities that require the products that Patagonia markets.
In addition, several work/life initiatives are designed to give employees time to use the products, and to pursue volunteer activities that support the environment; an environmental internship program has allowed employees to work all over the world in support of environmental causes.
And HR has calculated the ROI on all its efforts.