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The New Breed of HR Invests Time Reading IWorkforce-I

Dedicated Workforce readers spend 1 hour and 9 minutes reading each issue.

May 8, 1999
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When time is everyone's scarcest resource, the new breed of HR decision maker carefully invests time where there is most likely to be a strong return on the investment. With articles of substance and a high subscription price, Workforce commands reader attention.

Time Spent Reading Workforce

Average Workforce Subscriber

30 Minutes or More

87%

1 Hour or More

59

2 Hours or More

21

Average Reading Time: 1 Hour & 9 Minutes

Source: Workforce Subscriber Study, Globe Research, 1998.

 

Years Reading

 Many new of the new breed of HR decision makers have been long-time subscribers to Workforce. Others are learning about Workforce from their colleagues, conference speakers, and consultants who continually quote Workforce as a major information source.

Years Reading Workforce

All Workforce Subscribers

Less than 1 Year

30%

1 - 2 Years

28

3 - 5 Years

26

6 Years or More

16

Average Number of Years Reading Workforce: 3.2

Source: Workforce Subscriber Study, Globe Research, 1998.

 

Issues Read

The new breed of HR decision maker relies on every issue of Workforce magazine to spotlight emerging HR issues, to provide business-oriented ideas, and to give in-depth analyses to support informed decision-making.

Workforce Issues Read

All Workforce Subscribers

4 of the Last 4 Issues

53%

3 of the Last 4 Issues

19

2 of the Last 4 Issues

15

1 of the Last 4 Issues

8

None of the Last 4 Issues

2

New Subscriber, Have Not Yet Received 4 Issues

3

Source: Workforce Subscriber Study, Globe Research, 1998.

 

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