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Furnished Inserts & Business Reply Cards

Rates and mechanical requirements.

May 10, 1999
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The rates and mechanical requirements for furnished inserts and business reply cards(BRCs)are below:

Inserts

All pages count toward the ROP page rate frequency.

Two Pages: Earned black & white rate, less 25%. (One sheet printed front and back, preprinted, full run tip-in or bind-in.)

Four to Six Pages: Earned black & white rate, less 35%. (Two sheets printed front and back, preprinted, full run, tip-in or bind-in.)

Eight Pages: Earned black & white rate, less 40%. (Four sheets printed front and back, preprinted, full run, tip-in or bind-in.)

See spoilage allowance, shipping requirements and due date specifications for business reply cards (BRCs).

Regional inserts are available. Please contact your sales representative.

Business Reply Cards

Business reply cards are acceptable in combination with single or multiple full pages. Advertiser to supply completely printed, perforated and trimmed BRCs. Card stock: minimum 75#; maximum 100#.

Spoilage Allowance: 3%. Call for print count.

BRC Mechanical Requirements: Minimum size: 4-1/8" x 6-1/8". Call (714) 751-1883 to receive complete specifications.

Ship Preprinted Cards to: Publishers Press, 13487 S. Preston, Lebanon Junction, KY 40150. Attn: Workforce/publication date (i.e. Workforce/March 00).

Due: Delivered to Publishers Press no later than the 15th of the month preceding publication date (i.e., February 15th for March issue).

Cost: Full-page, earned black-and-white rate. Rate includes binding. Card is counted toward page frequency.

Note: Business reply postcards cannot be inserted between page one and the cover or between the last magazine page and the back cover.

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