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IWorkforce-I Softworld Preview

Profile your HR software.

May 10, 1999
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The Softworld HR and Payroll Show is the only show designed to sell your software. Attendees come with a short list of vendors to visit and a long list of questions to ask.

How do you make sure your software is on their shopping short list? By advertising in the Workforce Softworld Preview supplement.

Sell Before the Show, Again at the Show and Beyond the Show

  • Before the show: HR decision makers will review the Workforce Softworld Preview before the show to identify vendors to visit.
  • At the show: HR decision makers will use the Workforce Softworld Preview at the show as a handy reference guide to the top HR software providers.
  • Beyond the show: HR decision makers not at the show, but with HRMS responsibilities, will read about your software in the Workforce Softworld Preview.

Boost Your Softworld Show Presence with Advertising

There are three advertising options:

Gold Workforce Softworld Show Ad Package

$7,995

  • Two-page, four-color magazine ad spread

  • Two-page, four-color advertorial on your software (written by you)

  • Logo on the show map

  • Extra copies for distribution to your clients

Silver Workforce Softworld Show Ad Package

$6,395

  • One full-page, four-color magazine ad

  • One full-page, four-color advertorial on your software (written by you)

  • Logo on the show map

Bronze Workforce Softworld Show Ad Package

$4,995

  • One full-page, four-color magazine ad

  • Logo on the show map

Deadlines

  • Space Reservations Close: July 26, 1999
  • Advertorial Copy Due: August 1,1999
  • Publication Date: October 1999

Count on Workforce Subscribers to Buy HR Software

By the nature of the Softworld Show, you are assured that attendees are interested in purchasing your software.

Be confident that Workforce subscribers also purchase software. Based on results of a study of Workforce subscribers, more than two-thirds (or 69%) have responsibilities with their organization's HRMS.

Responsibility for HRMS

Workforce Subscribers

Any Involvement

69%

  • Administer Programs/Set Policy

54

  • Have Budget Authority

30

  • Evaluate/Recommend Suppliers

43

  • Approve Purchases

25

The price is right. The opportunity is now. Make a smart decision and promote your software in the Workforce Softworld Preview in October.

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