March 9, 2014
Blue Shield of California also faced skeptical and unmotivated employees. So it decided to completely rewrite the book on wellness. The key was leadership engagement, says Cathy Murphy, vice president of human resources and Wellvolution co-founder. In April 2008, Blue Shield brought its Wellvolution programming to management at a three-day “be well to lead well immersion” in Southern California. Pulling in everyone who managed people statewide, Murphy and her team blended an eclectic mix of presentations and practical exercises. From tutorials led by David Simon, co-founder of the Chopra Center for Wellbeing, to group yoga sessions, Murphy was intent on showing management the value of “wellvolutionizing” employee health.