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Benefitfocus Launches Online Health Insurance Exchange

Called HR InTouch Marketplace, the online private exchange mimics a retail site where employees can go online and add their chosen plans to a shopping cart.

April 27, 2012
Related Topics: Top Stories - Frontpage, Health Care Costs, Benefit Design and Communication, Health Care Benefits, Latest News
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Benefitfocus has launched an online platform it says is intended to make benefits shopping easier for employees of large companies.

Called HR InTouch Marketplace, the online private exchange mimics a retail site where employees can go online and add their chosen plans to a shopping cart. The program keeps a running tally of the employer's contribution and their own out-of-pocket costs. Employees can view benefit plans, wellness programs, company programs and perks.

"The dawn of retail in benefits is here," Shawn Jenkins, Benefitfocus' president and CEO, said in a statement. "With the introduction of HR InTouch Marketplace, everyone is now a benefits consumer. We've designed a completely new experience for employees based on personalization, social tools, mobility and, most importantly, choice."

For more information, call (843) 849-7476.

Anna Gaynor writes for Business Insurance, a sister publication of Workforce Management. To comment, email editors@workforce.com.

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