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Company Ads Feature Workers to Seduce Workers, Boost Image

February 25, 2005
Related Topics: Candidate Sourcing, Featured Article, Staffing Management
Wal-Mart’s national ads featuring workers singing the praises of the retail giant’s benefits and promotion practices are a large-scale example of what is becoming a marketing phenomenon in the business world. Firms of all sizes are turning to their own employees to become company mouthpieces as a recruitment tool and sometimes as a way to boost a faltering image.
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