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Employee Loyalty Acid Test

December 30, 2002
Related Topics: Corporate Culture, Change Management, Latest News
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This survey can help in feedback of employees, and help you figure out whatneeds issues need to be addressed and fixed within the company.

Section 1: Your Feelings about [name of company]

    How likely are you to be working at [company] two years from now?

  • Strongly Agree 
  • Very Likely 
  • Somewhat Likely 
  • Not Very Likely 
  • Not at All Likely

    How much do you agree or disagree that…

    I really feel like part of the family at [company]?

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    I am proud to work for [company]?

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    I feel a strong personal attachment to [company]?

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    When [company] has problems, I think of them as my problems too?

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

Section 2: Your Relationship with [company]

    Use this scale to show how much you agree or disagree that…

    a. Customers can rely on [company] to deliver outstanding quality, service,and value.

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    b. [company] values my relationship, really cares about me, and invests in mysuccess.

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    c. [company] attracts and retains outstanding employees and partners.

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    d. [company] sets the standard for excellence in its industry.

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    e. [company] communicates openly and honestly.

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    f. [company] is committed to win/win solutions and will not profit at theexpense of partners or customers.

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    g. [company] listens well and responds quickly to feedback.

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    h. I would like to see my relationship with [company] grow in the foreseeablefuture.

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    i. I understand the values and principles that guide [company] leadership.

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    j. I provide enthusiastic referrals for [company].

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    k. I trust [company] leaders to behave with fairness and integrity.

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    l. I understand our strategy and the role I must play for our success.

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    m. [company] has a winning strategy (superior economics in serving ourcustomers).

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    n. [company] focuses all of its energy and resources in areas where it can bethe best.

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    o. I always know where I stand with [company].

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    p. [company] has sufficient opportunities to grow its business.

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    q. [company] provides me with the information I need to make good decisions.

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    r. [company] involves the right people in decisions and then takes actionquickly.

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    s. Employee loyalty is appropriately valued and rewarded at [company].

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    t. At [company], we keep organizational structure simple by utilizing smallteams.

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    u. People are fairly rewarded for their contributions to [company]’s longterm success.

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    v. Leaders respect my time and help me manage my time effectively.

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    w. [company] treats me like a real partner.

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    x. Customer loyalty is appropriately valued and rewarded at [company].

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    y. I believe that [company] deserves my loyalty.

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    z. Over the past year, my loyalty to [company] has grown stronger.

  • Strongly Agree 
  • Agree 
  • Neither Agree nor Disagree 
  • Disagree 
  • Strongly Disagree

    How would you rate the overall quality of the products and services providedby [company]?

  • Excellent 
  • Very Good 
  • Good Fair 
  • Poor

What is the single improvement that [company] could make to increase yourloyalty to it? 

________________________________________________

________________________________________________

Section 3: Descriptive Information

    This last part may help you divide people into groups.

    How long have you been an employee of [company]?

  • Less than one year
  • One to under three years
  • Three to under five years
  • Five to under ten years
  • Ten years or more

    At what location do you work?

  • Corporate/administrative headquarters
  • Field

    What is your position?

  • Executive/upper management
  • Middle management
  • Supervisor
  • Individual contributor

This material is used by permission of Bain & Company from Loyalty Rules!How Today’s Leaders Build Lasting Relationships, by Frederick Reichheld,Copyright 2001, Harvard Business SchoolPublishing.

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