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Highlighting Your Green

If your business can brag about its environmental savvy, be sure to tell applicants. And don’t just rely on your Web site, recruiting experts say.

August 17, 2007
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If your business can brag about its environmental savvy, be sure to tell applicants. And don’t just rely on your Web site, recruiting experts say.

}Get quoted in articles about environmental initiatives.

}Use word-of-mouth, asking employees to spread the environmental message.

}Place job advertisements in magazines read by your target applicants.

}Provide environmental talking points to emphasize during the interview process.

}Win environmental awards and attend environmental conferences.

Sources: John Sullivan, San Francisco State University; Lisa Walker, Korn/Ferry International

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