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Key Decision Factors for Choosing Awards

January 1, 2000
Related Topics: Recognition, Featured Article
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Responses from a 1999 study by the Incentive Marketing Association and Ralph Head & Affiliates Ltd:

65%

Cost vs. desired result

62%

Profitability

60%

Has a lasting impact

58%

Good appeal

56%

Ease of administration

55%

Fairness

50%

Perceived value

35%

Uniqueness over time

34%

Matching program to audience

28%

Comparable to previous programs

Workforce, January 2000, Vol. 79, No. 1, p. 63.

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