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Magic For Sale

September 3, 2004
Related Topics: Corporate Culture, Behavioral Training, Featured Article
Top management at the Walt Disney Co., may be under intermittent fire, but its people programs steadily drive theme-park success. The company has packaged its workforce-management ideas under the Disney Institute brand and is happily disseminating them to corporations throughout the United States, including Chevron, BMW, PricewaterhouseCoopers and Bank of America.
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