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Monster Emphasizes Media Ties With New Hire

December 22, 2006
Related Topics: Strategic Planning, Latest News
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Monster’s appetite for inter-media partnerships isn’t showing any sign of waning in the coming year.

The company has hired Alice Wang, most recently vice president of corporate development and treasurer at Knight Ridder, for the newly created position of senior vice president of corporate development.

Wang’s primary functions will entail identifying, evaluating and coordinating strategic partnerships and acquisitions for Monster, according to company spokeswoman Kathryn Burns.

“Growth through strategic partnerships is one of our most important strategic pillars for us,” Burns said.

Indeed, Monster has been active this year. The company in July sealed a partnership with Philadelphia Media Holdings, which owns The Philadelphia Inquirer, Philadelphia Daily News and Philly.com.

The company followed that deal with an alliance with Irvine, California-based Freedom Communications, a privately held company that owns more than 70 media properties including eight television stations. Monster now has media alliances with 43 daily newspapers and eight television properties.

Wang was hired for her experience in the media industry, according to Burns.  

Asia.”

--Gina Ruiz

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