A Sample Interview in Which You Beat the Media
Local Reporter: It seems like you guys used to own this town. Now you've seen two VPs leave in two months. What's up?
You: We not only have been successful in this city but are really growing a more national presence. Our sales are up, our profits are up, yet we continue to invest in our local neighborhoods.
Local Reporter: But you can't seem to hold on to your top talent.
You: Actually, despite the tough labor market, we're getting great talent applying to work here. People from all over. This is a cool company, a good place to work, a growing organization.
Local Reporter: Then why did two of your top people just leave?
You: You should be asking, 'How did you manage to fill two vice presidents' jobs in a matter of weeks?' We fill jobs so quickly because though employees always come and go from jobs, and it's a tough job market right now, we're offering a job with a company that's growing sales, growing profits, and is a cool place to work.
Local Reporter: But I noticed your revenues were down last quarter from the previous quarter.
You: Our revenues from last quarter were well ahead of 1999. We made a substantial investment in our infrastructure last quarter, yet still beat 1999. We're growing and are really competitive right now, and making investments in the future.
Local Reporter: Are you investing in what you need to -- like salaries -- to stay competitive and retain people? I mean, didn't your VPs leave for more money?
You: We offer a great package -- salary, stock, great benefits, flexible schedules, telecommuting, large bonuses, a gym at work, a cool atmosphere. This is a great place to work. We're investing in our people, our growth, and our future, and you're seeing it show up in increased profits and lots of great talent coming here.