A Who's Who of Online Job Candidates

The younger generation is using the internet to look for jobs. This is less true for older workers.

September 18, 2003
When used correctly and bolstered by effective business processes, automatedrecruiting applications, like applicant-tracking systems, enable human resourcesfunctions to more efficiently access, mine, and service massive pools ofpotential job candidates. The Pew Research Center’s ongoing Internet &American Life Project captured the following data in May, through a survey of2,259 Internet users. Overall, 52 million Americans have looked online forinformation about jobs (a 60 percent jump since March 2000); more than 4 milliondo so on a typical day (a 33 percent increase in daily job-search traffic). Thesurvey identifies those who are the most likely to wind up in your talentcommunity:

Young Internet users. Some 61 percent of Internet users between the ages of18 and 29 have looked for jobs online, compared to 42 percent of those ages 30to 49 and 27 percent of those ages 50 to 64.

    Men. Some 50 percent of online men had sought job information, compared to 44percent of online women. On a typical day, twice as many online men arejob-hunting as women.

The unemployed. About 51 percent of those who do not currently have jobs haveInternet access. On a typical day, a tenth of the unemployed with Internetaccess are online scouring job sites, compared to 4 percent of the wiredAmericans who have full-time jobs.

African-Americans and Hispanics. While 44 percent of whites have conductedonline job searches, close to 60 percent of African-Americans and Hispanics withInternet access have sought job information on the Internet.

    Salespeople. Some 55 percent of those with Internet access who currently holdmedia sales jobs have looked for new job information online, compared to 44percent of the online executives and professionals, and 49 percent of the wiredclerical and office workers. However, on a typical day, the most activejob-searchers are online office workers. Skilled laborers and service workersare the least likely to have done job-hunting online.

The highly compensated and highly educated. Those who live in households withincomes over $75,000 are more likely than those with lesser incomes to have donejob searches online. Those with college or graduate degrees are more likely thanthose with only high school diplomas to have explored the job classifiedsonline.

Workforce, December 2002, p. 44 -- Subscribe Now!