Workforce.com

Advertising and Marketing Salaries

December 30, 2002

Here are some projected starting-salary ranges for 2003.

POSITION

LOW

HIGH

AGENCY

Vice-President-Media Director/Creative Director/Art Director $78,750 $132,750
Account Director/Supervisor

$57,250

$86,750
Senior Account Executive (5+ years*) $49,250 $72,750
Account Executive (3+ years) $37,250 $56,250
Account Coordinator (1-3 years) $28,250 $38,750
Marketing Manager $47,500 $77,000
Assistant Marketing Manager $34,000 $50,500
CORPORATE     
Vice President Of Marketing $83,000 $162,750
Marketing Director $67,500 $108,250
Marketing Manager $47,250 $75,250
Assistant Marketing Director $34,250 $49,250

AGENCY or CORPORATE

Brand/Product Manager  $55,750  $88,250
Senior Copywriter (5+ years)  $56,500 $86,500
Copywriter (3+ years) $41,000 $59,250
Copywriter (1-3 Years)  $29,500 $41,740
Senior Copy Editor (3+ Years)  $38,000 $54,000
Copy Editor (1-3 years)  $28,000 $38,000
Proofreader  $26,000 $42,000
MarCom Manager $47,000 $70,750
MarCom Coordinator (1-3 years)   $27,500  $39,250
Media Director (5+ years) $63,000 $90,500
Media Planner  $41,000 $61,500
Media Buyer (3+ years)  $41,500 $56,500
Media Buyer (1-3 years)  $29,500 $41,750
Marketing Researcher (3+ years)  $44,750 $68,250
Marketing Researcher (1-3 years) $28,750 $44,000
Event/Trade Show Manager  $37,000 $58,250
Event/Trade Show Coordinator  $27,500 $41,250

* Years of experience.

Reprinted with permission from the 2003Salary Guide and Tools of the Trade by The CreativeGroup

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