An Airport Job Listing Gets an Extreme Makeover

September 9, 2003

The U.S. Transportation Security Administration is hiring airport screeners, andlists openings on its Web site. But are these ads doing enough to attract the most motivated, enthusiastic and quality applicants as possible?

Workforce Management gave Warren Dunn, southern regional creative director for Bernard Hodes Group, one of the TSA’s job listings to rewrite.

Before: After:

As a Transportation Security Screener:

You will provide frontline security and protection of air travelers, airports and airplanes. As the frontline defense, you are responsible for identifying dangerous or deadly objects in baggage, cargo and on passengers and preventing those objects from being transported onto aircraft. In ensuring the identification of dangerous objects in baggage, cargo, or on an air traveler, you must perform this essential security mission in a courteous and professional manner. You will use diverse, cutting edge, electronic detection and imaging equipment. Finally, you may participate in or attend meetings where classified information is provided.

  • Continuously and effectively interact with the public, giving directions and responding to inquiries in a reasonable tone and manner.
  • Maintain focus and awareness within an environment containing numerous distractions, people and noise.
  • Stand and remain standing for periods up to 3 hours without sitting.
  • Lift and/or assist another individual to lift (from the ground) an object weighing 70 pounds.
  • Work within a stressful environment, which includes noise from alarms, machinery, people, distractions, time pressure, disruptive and angry passengers, and the requirement to identify and locate potentially life-threatening devices and devices intended on creating massive destruction.
  • Make effective decisions in both crisis and routine situations.


You don’t have to be a soldier to defend our country!

Transportation Security Screener:

    The bad guys are out there. But so are you. Play a key role in keeping our country safe as an airport screener. It’s not an easy job. That’s why we train you--and provide you with some of the world’s most advanced technologies. Count on excellent benefits, solid pay and the pride that comes from keeping people, and our skies, free from terror.

    In this job, you’ll treat people--even the ones that get upset with today’s increased security measures--the way you would like to be treated, with respect and dignity.

    If you can keep your focus--even when things (and people) get hectic, if you can stand for three hours as well as lift 70 pounds with another person’s help, and if you’re the type who can make smart snap decisions, then see yourself on the frontlines with us. Defend our country with your eyes, ears and heart. Join the caring citizens who are working to make a living--and a difference.