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Diversity Aside, Does it Pay to Search for Gays

March 1, 2004
Related Topics: Benefit Design and Communication, Candidate Sourcing, Diversity, Featured Article, Staffing Management
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Companies such as NCR are making a deliberate effort to market themselves to potential hires as gay-friendly. These companies are actively recruiting gay and lesbian talent—by advertising in gay publications, participating in job fairs run by gay professional and student groups, and using job-search engines at gay-oriented Web sites such as Gay.com and GayWork.com
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