October 1, 2014
Ten years ago, Denny’s was known as one of the most racist companies in America. Under Chief Diversity Officer Rachelle Hood, all that has changed. The company now has minority franchisees, female and minority board members and a diverse senior management team. There’s training and scholarships and a much-improved image among African-Americans. But the company can’t quantify the financial benefits of the transformation. "If you think diversity is going to sell one more pancake, you’re crazy," CEO and president Nelson Marchioli says.