Heard in the Halls, Day 2 Big Hand for the Small Company
Heard in the Halls—Monday, June 23
The winner is: SHRM on Monday named its annual Best Small Company to Work for in America.
Dixon Schwabl topped the annual list, which is now in its fifth year. It’s also the fourth consecutive year that Dixon Schwabl has been named to it.
"This is a tremendous honor, and one that I am proud to share with our employees and clients who have helped Dixon Schwabl make it happen throughout our 20-year history," said Dixon Schwabl CEO Lauren Dixon.
Dixon Schwabl provides full-service marketing communications services to more than 146 clients and is based in Rochester, New York.
An educational experience: Julia Santos was attending her first SHRM conference, and like any rookie, she was in awe of the event’s size. But like a seasoned SHRM veteran, Santos, a vice president of family-owned Lagu Sanitation in Guam, had already amassed a huge haul of swag before lunch.
"I’m taking it back for me—and maybe some of my friends," said Santos, who also is a student at the University of Guam. Two roller bags and a tote were loaded with all sorts of goodies. Her favorite by far was her large stuffed Monster doll. "I’m still waiting for them to give me my iPod," she said about a drawing later in the day.
Her friend, Leonard Baza, also a University of Guam student, admired the haul. "I haven’t had a chance to raid the goodies yet," he said. "There’s still time."
Attention recruiters: Yahoo HotJobs rolled out a couple new products likely to pique the interest of recruiters at SHRM.
The company introduced SmartAds and Premium Company Profiles on Monday, and they offer new ways to mine information on job seekers and companies, said Jeff Kinder, senior VP of small business and recruitment advertising for Yahoo HotJobs.
Essentially, SmartAds culls information on a consumer based on their Web usage to target specific job postings—from Yahoo—and gives recruiters the opportunity to tailor ads to that person, who they hope is one of those much-prized passive job seekers.
Premium Company Profiles compiles information from across the Yahoo channels—finance, technology and real estate, for example—that gives users a quick glance at a company’s history and background.
"We’re giving more relevance to our clients," Kinder said. "They will pay more, but the ROI is higher."
Monster donation: Monster is donating $1 million to charity this year and letting SHRM members decide which organizations receive the money. Visitors to the Monster booth get a charity card with amounts ranging from $25 to $10,000. Attendees then log on to the Web site, DoWell.monster.com, and choose from 23 organizations in eight categories. The categories include career development, mentoring/scholarship and international development. The organizations include Dress for Success, Habitat for Humanity, Teach for America and the GlobalGiving Foundation.
"This is our way of pulling people together, connecting SHRM attendees to charities," said Lew Karabatsos, senior director of philanthropy for Monster. "It’s our opportunity to give back to the community."
Several people were using the Monster kiosks to make their charitable donations. Lorrie Padilla, HR manager at NexFrame in Stockton, California, hadn’t made her contributions yet—the card she drew was good for $100—but was especially moved by Monster’s goodwill gesture.
"This is one of the best things at SHRM," Padilla said. "Monster is really doing something to help others. I think that’s wonderful."
Donors must log on and designate their charity of choice by July 11. Unredeemed cards will be allocated to charity by Monster.
Tchotchke, schmotchke: While glow-in-the-dark pens and stress-relieving squeezy balls are always in vogue at SHRM, Indeed.com has taken the novel approach to offer attendees ... metrics.
The Stamford, Connecticut-based online job aggregator debuted its Indeed Job Analytics, which provides users a quick read of how their job ads are performing. Listings include the top five job sites, job titles, keyword searches and cities, as well as a column on competitive performance.
Several companies, including Northwest Mutual, Purdue University and AutoZone, had already had their stats profiled and printed in a single sheet, said Indeed.com marketing director Sophie Beaurpere.
Amanda Simons of Alexian Bros. Health System in Arlington Heights, Illinois, perused her analytics and walked away impressed.
"Free stuff is nice, but this is something of value," she said.