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HR is Turning Jobs into Brands

Branding your company to attract job candidates can be as important as branding your products. From printed materials to special career Web sites, companies are creating effective recruiting campaigns touting their virtues as employers.

June 27, 2002
Related Topics: Candidate Sourcing, Strategic Planning, Workforce Planning
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Branding your company to attract job candidates can be as important as branding your products. From printed materials to special career Web sites, companies are creating effective recruiting campaigns touting their virtues as employers.
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