<i>Dear Workforce</i> Amid a Recession, Why Should We Worry About Keeping Top Performers?
November 2, 2010
Are we saying that money doesn't matter? No way! It's a hugely important piece of the recruitment phase. But as a retention tool, money isn't as valuable as other attributes in persuading people to remain part of your workforce and perform at a high level.
Your workforce will have other expectations: flexible hours, challenging work, friendly colleagues, a boss from whom they learn and so on.
It is when those other desirable attributes aren't there that money becomes more important. The employee's sentiment becomes, " 'Well, you'd better pay me more to put up with this."
So put aside your checkbook and look at retention solutions that focus on giving employees more of those positive attributes. Here's a way forward that you might want to try.
First, identify your highest-risk/highest-value people first. Who are they: Salespeople? Your customer service team? Grads? Longer-tenured staff?
Find out what they want more of at work. Use a retention survey across all affected staff, or ask each high-value employee some key questions:
• What's important to you at work right now?
Suggest and agree on a plan to engage that person and make managers accountable for delivering on it.
Based on our 10 years of retention surveying, here are some common solutions that might be great for your workforce:
Introduce, widen or republicize the range of learning and development options you provide. Many key employees want continued challenge, variety and learning.
Too often, organizations focus on buying their way to retention success. Yet the ultimate aim isn't getting employees to stay, but giving them reasons to want to stay. This is achieved through ensuring that their work expectations are met. You'll be very surprised at the low-cost to no-cost solutions you can achieve through a tailored engagement approach.