<i>Dear Workforce</i> How Do We Compile and Interpret Engagement Surveys?
March 1, 2011
First, it's important to define the concept of engagement. Leigh Branham, author of the book Re-Engage: How America's Best Places to Work Inspire Extra Effort in Extraordinary Times, describes it as a strong "emotional and intellectual connection" that employees have with their job, organization or boss. Because of this relationship or connection, employees are more likely to put forth extra effort.