September 30, 2014
The owner of our small company thinks he is the world’s best salesman, but we cringe when he goes out on the road, because the feedback from our customers is always so negative. He seems to come across as arrogant, which turns off the customers with whom our regular sales force has already established a good relationship. We have to do damage control when he makes these visits, sometimes even warning customers in advance when he’s planning to come their way. He is a very intelligent man, and knows more about our products than anybody, but his style is just too abrasive. How do you tell your boss that something that he’s proud of is actually hurting the company rather than helping? I personally cannot imagine asking him not to call on any more customers because they don’t like him.