<i>Dear Workforce</i> What Are Some Good Ways to Make Our Campus Recruiting Rock?
March 1, 2010
Understanding your likely future talent needs helps you determine the focus of your college hiring. Factors to consider include: mission-critical career paths in which developing talent will be essential; identifying "feeder" groups for those positions; and engaging senior managers who understand the investment required to develop new graduates into valued employees.
Build the business case for college graduates and establish hiring goals (HR and line management). Sell your idea and get management buy-in from departments that will benefit the most. Senior manager participation is critical.
Translate your company brand so that Millennials understand WIIFM (What Is in It for Me to join your company). They want to know your company demonstrates a "We value you" culture. Even in a soft market, the very best college graduates are in demand.
Meet with senior leaders of departments that will benefit from hires to discuss their alumni schools and agree on a short list (three to five) of ideal colleges.
An operational plan is critical. This includes who, what, when, where and how, as well as the structure of the recruiting team, reporting and systems for tracking success.
Blend technology and personal touch to engage the best college talent. This age group connects and shares information virtually. On-campus events, information sessions and "reach-out" plans through Facebook, Twitter and other social media all should be incorporated.
Assign key relationship managers to each campus with personal goals. Get involved early. Successful recruiting requires early and frequent communication, rather than just showing up for interviewing days.
Campus interviewing is an art. Prepare managers for effective screening and interviewing. Students share their experience with everyone, so make sure to leave a positive impression.
Meet with your team to discuss what is working and what needs to change. Ask your new hires about their process.
Develop a welcoming or onboarding process and training program to ensure that hires are successful. Assign buddies to new employees in the first six months.