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KellyOCG Dumps Its Old Girl in Favor of a Fresh Face

June 4, 2009
Related Topics: Corporate Culture, Contingent Staffing, Strategic Planning, Featured Article, Recruitment
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Even though it ranked among the top 10 RPO providers worldwide, Kelly had an identity crisis. With U.S. and European operations still using different names, Kelly embarked on a rebranding campaign in early 2008 to play up its established name while showing prospective customers the Kelly brand meant more than temporary staffing.
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