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KellyOCG Dumps Its Old Girl in Favor of a Fresh Face

June 4, 2009
Related Topics: Corporate Culture, Contingent Staffing, Strategic Planning, Featured Article, Recruitment
Even though it ranked among the top 10 RPO providers worldwide, Kelly had an identity crisis. With U.S. and European operations still using different names, Kelly embarked on a rebranding campaign in early 2008 to play up its established name while showing prospective customers the Kelly brand meant more than temporary staffing.
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