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No Quick Fixes for the Spiraling Costs of Prescription Drugs

Increases of 14.4 percent in the cost of prescription-drug benefits are likely this year. A key to reining in costs lies with education for both patients and doctors on the value of generics and the pernicious effects of direct-to-consumer advertising.

July 30, 2004
Related Topics: Benefit Design and Communication, Compensation
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Increases of 14.4 percent in the cost of prescription-drug benefits are likely this year. A key to reining in costs lies with education for both patients and doctors on the value of generics and the pernicious effects of direct-to-consumer advertising.
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