Workforce.com

Objectives of Rewards Programs

January 1, 2000
Responses from a 1999 study by the Incentive Marketing Association and Ralph Head & Affiliates Ltd:

84%

Increase or maintain sales

65%

Build morale

51%

Build customer loyalty / trust

51%

Increase market share

49%

Build employee loyalty / trust

49%

Improve customer service

44%

Create new markets

42%

Foster teamwork

40%

Develop contracts

32%

Demonstrate concern for workers

Workforce, January 2000, Vol. 79, No. 1, p. 63.