October 1999 Workforce Editorial Line-Up

July 26, 1999
The Tight Labor Market Means Lower Hiring Standards

With fewer qualified candidates hunting for jobs, employers are being forced to lower their hiring standards just to stay in business. People who previously wouldn’t even have merited an interview now routinely get job offers, and almost no one is deemed unemployable. But while these relaxed standards fill jobs, they also create new challenges for HR and new rules for recruiters.

Products & Services:

Help HR Maintain Hiring Standards

  • Skills Assessments
  • Honesty Testing
  • Drug Testing
  • Background Checking
  • Interview Training

Help HR Expand The Candidate Pool

  • Recruitment Media: Newspapers, Internet, Broadcast
  • Job fairs
  • Recruitment Ad Agencies
  • Placement Agencies

Contingent Staffing: New Rules for the New Economy

U.S. companies will spend more than $75 billion on temporary help by year-end. And that figure represents only out-of-pocket costs. In today’s labor market, companies are increasingly reliant on contingent employees to meet their business goals – so how contingent employees are managed can literally make or break the business. The new breed of HR is using on-site staffing, vendor partnering, contract negotiations and other techniques to develop a temporary staffing model to save time and money.

Products & Services:

Help HR Partner with the Right Contingent Staffing Firm

  • Contingent Staffing Firms

HR’s Role in Due Diligence

Mergers and acquisitions make business headlines daily, yet most fail because the two corporate cultures clash. In the end, it all comes down to people. HR can help mergers succeed by playing a more active role in the due diligence process. When and how should HR get involved?

Products & Services:

Help HR Get the Right Data

  • Consulting Services
  • Research Services
  • Salary Survey Data
  • Job Design & Evaluation Programs
  • Employee Attitude Surveys

Help HR Through the Merger

  • Outplacement Services
  • Career Development and Planning Services
  • Succession Planning Software
  • Compensation/Pay for Performance

 Counter Offers: Does Upping the Ante Work?

In today’s frantic job market, a company’s most valuable employees are being wooed away. What should HR do when an employee gives notice? Offer more money? Get into a bidding war? Or let them go? The new breed of HR will want to know the most effective use of the most used and abused retention tool.

Products & Services:

Help HR Manage Effectively

  • Career Development
  • Succession Planning
  • Compensation Design
  • Salary Surveys
  • Awards & Recognition Programs

Elder Care: HR’s Looming Crisis

Within the next five years, 37% of employees will be more concerned about caring for an elderly relative than for a child. What can HR do now to prepare for this inevitable business challenge? What resources are available to help employees? How can HR take a proactive role in helping employees?

Products & Services:

Help HR Keep Employees Productive

  • EAPs
  • Wellness Programs
  • Eldercare Programs
  • Work/Family Information

What HR Should Know About Social Security Reform

With 76 million baby boomers hitting retirement just as workforce growth slows, Social Security is faced with two options: reform or face insolvency. Changing demographics and new thinking on Social Security will give HR new administrative burdens – and may have a profound effect on retirement plans. How can the new breed of HR professional prepare?

Products & Services:

Help HR Stay Proactive in Retirement Benefit Planning

  • Retirement Planning Services
  • Reporting/Recordkeeping
  • Plan Documents
  • Investment Management Services
  • Benefits Communication Services

HR101: Update on Software

The pressure is on HR professionals to manage employee records and other data better than ever before. The new breed of HR professionals know that they must actually use data to make smarter decisions, not merely store data. Accordingly, they need to benchmark bets practices in HR software implementation and use. Should they buy or lease time on a system? Move to a corporate-wide platform or stay with a dedicated system? Create an Intranet?

Products & Services:

Help HR Get the Most from Technology

  • HR Software Programs
  • HR Software Consulting Firms
  • Intranet Applications

Share Your Success Story

Imagine HR decision-makers reading about your HR product and service in the Workforce special advertising section, "HR Success Stories." Showcase your product – and show how it solved a business problem for one of your most successful clients. HR decision-makers will share your success story with others, quote your client’s results in a presentation, and name your product or service in a proposal to the CEO.

December 1999 "Success Story" Package:

  • One full-page, four-color magazine ad in Workforce
  • One full-page, four-color Success Story with a picture of the client company
  • An experienced HR journalists to write the Success Story
  • 200 four-color, two-sided reprints of your Success Story and advertisement to use in direct mail promotion, at trade shows and with other promotions
  • Magazine and online reader service programs
  • A 50-word product description in the Workforce Extra supplement

Only: $9,150 (gross). You SAVE $4,050.

Products & Services:

Promote Your Product or Service:

  • All HR Products & Services

Remember that "Success Stories" is only offered once a year – in December. Make sure your product is included. The space reservation deadline is October 12th.

 October 1999 Deadlines

Prior to August 25th: Contact your sales consultant to reserve space. Receive an insertion order to sign and fax back.

August 25th: Reservations & Listings Due

September 1st: Artwork Due


What does this mean?

This is a fantastic opportunity to measure your campaign’s effectiveness in speaking to the new breed of HR professional – at no additional charge! Following the release of the October issue, Ad-Q will survey a large number of the Workforce audience to gauge the lasting impression created by your marketing message. Upon completion, you will receive a separate report from Ad-Q that quantifies a number of measurable advertising statistics. Ask your sales representative for more information.