Workforce.com

The New Breed Ranks IWorkforce-I the Most Valued HR Publication

Workforce is consistently rated the highest for feature articles of substance.

May 8, 1999
The new breed of HR decision maker - regardless of functional responsibilities - relies on Workforce more than any other HR publication. These professionals count on Workforce to help them bring HR to the forefront of the organization.

HR Publications Received

Receive (Subscribe or Pass Along)

Do Not Receive

Workforce

96%

4%

HR Magazine

56

44

Human Resource Executive

22

78

Employee Benefit News

 

 

  • All Subscribers

28

72

  • Those with Benefits Function

31

69

Training

 

 

  • All Subscribers

22

78

  • Those with Training Function

26

74

Training & Development

 

 

  • All Subscribers

17

83

  • Those with Training Function

19

81

Incentive

3

97

Mobility

1

99

Source: Workforce Subscriber Study, Globe Research, 1998.

 

Ranked Best over HR Magazine

Readers depend on the total editorial package in Workforce to give them what they need to keep abreast of real HR and to make the most of every opportunity to have a real impact.

BEST Coverage of HR Topics

Workforce

HR Magazine

Feature articles of substance

73%

19%

Cutting edge HR issues

65

23

New HR solutions/best practices

62

25

Business-oriented editorial

56

15

News about HR field

65

26

Profiles of HR professionals

50

21

My own professional development

57

21

Product information

60

18

Art direction/ presentation

60

18

For people like me

68

19

Overall usefulness

72

18

Source: Workforce Subscriber Study, Globe Research, 1998.

 

Ranked Best over Human Resource Executive

Subscribers count on the business-oriented approach of Workforce to help them succeed in their jobs.

BEST Coverage of HR Topics

Workforce

Human Resource Executive

Feature articles of substance

73%

2%

Cutting edge HR issues

65

4

New HR solutions/best practices

62

4

Business-oriented editorial

56

11

News about HR field

65

5

Profiles of HR professionals

50

17

My own professional development

57

6

Product information

60

7

Art direction/ presentation

60

2

For people like me

68

4

Overall usefulness

72

4

Source: Workforce Subscriber Study, Globe Research, 1998.