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Twists in the Road to True Consumer-Driven Health Care

April 13, 2007
Related Topics: Benefit Design and Communication, Health and Wellness, Featured Article, Compensation
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The theory of this new model in health care—in which consumers make rational decisions based on cost, quality and an incentive to save money—is hitting up against the realities of a marketplace that has just started changing to meet the demands of health care users.
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