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Twists in the Road to True Consumer-Driven Health Care

April 13, 2007
Related Topics: Benefit Design and Communication, Health and Wellness, Featured Article, Compensation
The theory of this new model in health care—in which consumers make rational decisions based on cost, quality and an incentive to save money—is hitting up against the realities of a marketplace that has just started changing to meet the demands of health care users.
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