What are the Competencies Needed for Next-Generation HR Professionals
You'll have to know how sales and marketing relate to manufacturing.
Broadbank’s most recent research, conducted last year (2002), revealed thatHR professionals in high-performing firms demonstrate the followingcompetencies:
Strategic contribution:HR professionals in high-performing companies manageculture, facilitate "fast change," are involved in strategicdecision-making, and create market-driven connectivity.
Personal credibility: These HR professionals are credible to both their HRcounterparts and the business line managers whom they serve. They also haveeffective writing and verbal skills.
HR delivery: Strategic HR people focus traditional HR activities in four keyareas: staffing, development, performance management, and managing and measuringthe impact of global HR practices.
Business knowledge:The most important areas of business knowledge for an HRprofessional include a keen understanding of how the firm creates wealth, howthe firm is horizontally integrated (e.g., how sales and marketing relate tomanufacturing), and what the industry challenges are.
Knowledge of HR technology:HR professionals must be able to leverage technology for HR practices and use e-HR/Web-based channels to deliver value to customers.
Workforce, January 2003, p. 29 -- Subscribe Now!