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When It Comes to Marketing and PR, the Web Rules

February 10, 2008
Related Topics: Internet, Human Resources Management Systems (HRMS/HRIS), Strategic Planning, Featured Article
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Web 2.0 tactics, such as online pay-per-click advertising, blogging, podcasting and press releases, will be used for the first time this year by about one-fourth of smaller HR product and service suppliers to generate leads. Larger vendors, which are those with $50 million or more in annual revenue, ‘remain laggards,’ according to a survey on HR marketing trends.
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