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The New Breed Actively Uses IWorkforce Online-I Content

Workforce Online users share information (73%) and seek additional information (55%).

May 8, 1999
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Decision makers often turn to the Internet when they are ready to take action. They use Workforce Online to find HR products and services, to click to more information and to make online inquiries. Statistics, reports and other background information are used in reports and presentations. Tips, advice and networking with colleagues facilitate the problem solving process.

Actions Taken in the Past 12 Months as a Result of Information from Workforce Online

Workforce Online Users

Developed or changed an HR/personnel policy or program

20%

Became interested in a new area in the field of personnel/human resources

22

 

 

Shared Information with Others (Total):

73

Discussed the item with the CEO

11

Discussed an article or referred someone else to it

56

Made copies/reprinted items for others

44

Used material from Workforce Online in a report or meeting

29

 

 

Sought Information (Total):

55

Linked to another site through Workforce Online

50

Clicked on a banner ad to find out more information about an HR product or service

36

Requested additional editorial and/or human resources product/service information from the reader service system or the buyers guide

22

Sought further information from the site, author, company mentioned, etc.

20

Source: Workforce Online User Study, Globe Research, 1998.

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