The battle for qualified tech talent, especially in California’s Silicon Valley, has always been fierce. Remember the dot-com era when many Internet companies wooed potential workers with Beemers and big bonuses? Today, some are still offering attractive hiring packages. Take, for instance, San Francisco-based mobile startup Hipster, which is handing out $10,000, a year’s supply of Pabst Blue Ribbon beer, skinny jeans, a bowtie, moustache-grooming services, boots and a bicycle for the best and brightest engineers the company can find.
While cash incentives are still king in the tech scene, more and more companies are turning to social media as a tool to source and recruit talent.
While HR departments can leverage social media to tap into potential recruits, some companies are still behind the curve in effectively using portals such as Facebook, LinkedIn and Twitter.
Here are some tips for effectively using social media as recruitment and retention tools:
• Know your target audience and which social media sites they use.
• Create an interactive and engaging experience.
• Develop effective social media best practices companywide.
• Don’t just post jobs on your social media site; engage in and create conversations.
• Don’t stop using social media once new employees are in the door. Use social tools to educate them and engage them in all aspects of work, from career development to benefits and compensation.
Workforce Management Online, July 2011 -- Register Now!