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Strategic Planning

HR is Turning Jobs into Brands

June 27, 2002
Branding your company to attract job candidates can be as important as branding your products. From printed materials to special career Web sites, companies are creating effective recruiting campaigns touting their virtues as employers.
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Gold-medal HR

September 1, 2000
The United States Olympic Committee is a small non-profit organization that succeeds in managing one of the most successful Olympic teams in the world. Here's how corporate HR pros can catch that spirit.
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