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Strategic Planning

HR is Turning Jobs into Brands

June 27, 2002
Branding your company to attract job candidates can be as important as branding your products. From printed materials to special career Web sites, companies are creating effective recruiting campaigns touting their virtues as employers.
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Bracing For Emergencies

September 16, 2001
Flood, earthquake, terrorism-it can happen to you. HR executives must use their expertise to help shape disaster plans focused on rebuilding the corporate infrastructure and helping displaced employees get back to work.
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