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Why the New Breed of HR Decision Maker Uses Workforce Online

The new breed finds uses the hands-on HR information at Workforce Online to make their businesses better.

May 8, 1999
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The new breed of HR decision maker chooses to visits Workforce Online because the editorial content is focused on how HR management can make the business better.

When HR plays an integral role in the success of a business, then the HR decision maker is a key player in the organization -- one that has the ear of the CEO.

Those companies which value HR as a strategic partner attract the new breed of HR professionals -- the experienced, risk-taking visionaries who find HR solutions for business problems.

The new breed uses the information at Workforce to enhance the role of HR.

The new breed of HR decision makers play a vital role in the company and are, therefore, valued and rewarded. That's why they continually turn to Workforce Online for ways to implement their ideas and solutions that solve business problems.

Workforce Online is a tool for decision making and action.

To find out more about how this new breed of HR decision makers uses the site, Workforce surveyed a random sample of users.

How the new breed of HR decision maker uses the information at Workforce Online:

  • The new breed of HR decision maker uses Workforce Online to research current HR issues, to find the tools needed to implement their programs and strategies, and to connect with their peers.
  • 20% of Workforce Online users developed or changed an HR/personnel policy or program as a result of information from the site.
  • 73% shared information from Workforce Online with others, including the CEO.
  • 55% sought more information about an item at Workforce Online, including advertisements.

The new breed of HR decision makers is not a demographic category. They are not the rank-and-file HR administrators. The new breed of HR decision makers represent a mind set. They are a growing group of HR professionals who are using real HR management practices to have a real impact on their businesses.

Reach these key players in HR management - put Workforce Online on your advertising schedule.

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